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WebAndNet Synergy Email--Relationship Template Library
A library of templates of graphical emails provides the solution for how to easily and economically modify, send, and persuasively inform recipients.
Your firm would create a library of pre-written signature emails ready for use.
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Example:
A customer calls, and asks a rep questions regarding a product's operating temperatures. The rep verbally replies, "Our product operates between 0 to 400 degrees. I'll email temperature case histories." The rep then selects from a library of pre-written, graphical-signature emails, modifies and personalizes these, and sends emails describing temperature case histories. Alternatively, the rep could have sent a prefacing text email and then the case histories graphical email.
In these temperature history emails, there can also be graphical icon-links to cross-sell thermal products. The rep communicated better and saved time, and the customer receives easy-to-read emails.
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Several advantages occurred in this email template library example:
- Signature email creation saves time, perhaps by a factor of 20, over webpage creation which can be quite laborious.
- Easier for customer to read the information, instead of trying to find it on the website. More colorful and easier to understand than text email, creating better emotional marketing impact.
- Provides more sales opportunities for the customer to click to, on the side-icons.
- More confidential than webpages. Webpages usually publicly reveal information, also ready by competitors. Signature emails are more private.
- Better message quality. Email templates can be easily edited to constantly improve the message quality.
Marketing reasons and positioning of graphical email libraries:
The library solves difficulties with static webpages and text emails.
Some static webpage difficulties are:
- Time-consuming and expensive to produce, change, and update.
- Once customers have seen a webpage, even though the content may change, it is very difficult to motivate them to revisit the page.
- To visit a webpage frequently requires typing or multiple clicks, whereas, email receptions and visits are single clicks.
Some regular text email difficulties are:
- Without the graphics, emotional impact is much more difficult.
- People don’t read lengthy text emails well, and thus plain text emails have lesser sales power.
- Persuasive text emails take time to write.
- Any sent links are frequently ignored (being small and providing little motivation).
The graphical emails are immediate to the customer, and quickly created by the sender; thus saving a lot of time and producing immediate sales benefits.
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